Get Free Ebook California Dreamin': The True Story of the Mamas and the Papas The Music, the Madness, the Magic that wasBy Michelle Phillips

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• Amazon Sales Rank: #517520 in Books
• Published on: 1986-05
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 178 pages

From Publishers Weekly The Mamas and the Papas were a somewhat motley-looking group who sang in pleasing four-part harmony and gave voice to the feelings of many young adults in the 1960s. The musical genius behind the group was John Phillips. In 1961, before the group was formed, teenaged Michelle Gilliam met Phillips, the two fell in love, lived together and eventually married. Michelle here tells the story of her life, particularly the years with John and with The Mamas and the Papas. She tells the story engagingly, giving us excellent portraits of the group's members: the charismatic, freewheeling John; friendly Denny Doherty, with whom she had a brief affair; overweight, bright, unhappy Cass Elliott; and herself, in the center of the '60s cultural upheaval. Her autobiography is published almost simultaneously with her husband's (Papa John, reviewed in Forecasts Apr. 18). Although hers is a sanitized account compared to John's, she is more successful at putting events into historical context. Photos not seen by PW. Copyright 1986 Reed Business Information, Inc.

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Download Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman

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Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.

Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.

Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.

• Sales Rank: #654028 in Books
• Brand: Zaltman, Gerald/ Zaltman, Lindsay H.
• Model: 3787503
• Published on: 2008-04-01
• Original language: English
• Number of items: 1
• Dimensions: 9.23" h x 1.05" w x 6.44" l, 1.21 pounds
• Binding: Hardcover
• 230 pages

Review
Customers are harder to pin down than we think and they must be listened to more carefully. For that insight alone, this book should be welcomed. --The Financial Times, May 22, 2008

For marketing managers who are interested in thinking deeply about their products/brands and their relationship with their customers, this book is a must buy. --AMA Book Review, June 25, 2008

About the Author
Gerald Zaltman is an emeritus professor at the Harvard Business School, and recipient of numerous awards for his contributions to marketing thought and practice. He has served on the Advisory Board of Harvard's "Mind, Brain, and Behavior Initiative." Lindsay Zaltman is Managing Director at Olson Zaltman Associates. His work has been cited in such publications as the New York Times, Fast Company, Business 2.0, and Variety. He has lectured extensively at various Fortune 500 companies and conferences.

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman PDF

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman PDF

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